Survey on Marketing

Survey on Marketing

Online Marketing of Groceries is becoming more popular by the day, the clients and the sellers no longer connect on a personal basis; what are the challenges of marketing with this type of Merchandising?

  1. How convenient is online shopping of groceries?
  1. Very Convenient
  2.  Convenient
  3. Inconvenient
  4. Very Inconvenient
  5. Does online shopping saving you money?
  1. Yes
  2. No
  1. What makes you stop shopping in a grocery store and opt for an online shopping option?
  2. What are some of the disadvantages of buying groceries online?
  3. How much delivery time do you consider fast enough?
  4. What would make you stop using an online shopping platform for your groceries?
  5. Would direct communication with the grocery suppliers make online shopping a better experience?
  6. How much time do you save by shopping online?
  7. Is shopping for grocery something you would recommend to a friend?
  1. Yes. Why?
  2. No. Why? 
  3. Is the mode of payment for the grocery store secure?
  1. Yes. Why?
  2. No. Why?


Annotated Bibliography.

Internshop. (n.d.). E-Food: An Emerging Trend with Major Challenges. Retrieved from White Paper:

This source is basically a survey on the viability of online grocery retail. This is where the entrepreneur takes into consideration why the groceries are always turning in less revenue compared to all the other types of merchandise. This is well documented in the source where charts indicate how the online retail business is likely to change the game. The challenges documented in this source for online retail options includes the fact that online retailing of grocery stores is affected by the perishability of the products being sold. There is a challenge of retaining and getting new customers during the switch to online retailing. The profit margins are only positive when evaluated on a marginal cost basis.

McKinsey & Company. (2017, June). The Future of Grocery- in Store and Online. Retrieved from McKinsey & Company:

This source highlights the online stores’ capability of making shopping easy. The opening statement is on the issue of walking through the whole store looking for a specific item, whereas on the online stores, everything is always a click away. The source is a transcription of a podcast detailing what store workers feel should be done to make the experience better. This is especially necessary with all the competition that the business is facing. More retailers are moving towards the establishment of online stores for their products as well as carrying on with the in-store shopping options for the buyers who still prefer it. This source is going to inform the decision by Ashley Sims to develop her own online grocery store and business. Knowing what employees who have worked in the business think about the steps that should be taken to improve the profit margins is important. The source also takes into consideration what more the companies should and can do with reference to the Amazon Go’s attempt at getting rid of the check-out section on their sites.

Skrovan, S. (207, January 5). Food for Thought: 7 Trends Set to Define Grocery Retail in 2017. Retrieved from Retail Dive:

This source tackles the challenges that the Grocery retailers are likely to face as time goes by. The challenges are inclusive of but not limited to; loss of customers to online retail stores, transparency in the chain of supply of products and handling the logistics of transporting the products to the consumer. The retail shops have always worked hard in ensuring that their clients are satisfied in the in-store shopping experience. The ability of the retail management to satisfy customers with the in-store experience is likely to encourage the same customers to use their online platforms as an alternative. This source would also help Sims to understand the mind-set of clients as they take to shopping online. How to attend to all consumer demands and beat the competition that is already there is a tough call but marketing has never been easy.

Weber-Synman, A. N. (2015, May 05). Challenges in Last Mile Logistics of e-grocery retailers: A developing Country Perspective. Retrieved from Research Gate:

This source covers the logistical challenges that these retailers have to contend with. It is a major challenge given the fact that transporting groceries needs to be a quick and efficient process to ensure that the products do not deteriorate while in transit. The ability to remain reliable to online consumers is crucial as well. The retailer has to ensure that they can effectively supply the groceries to fulfil the orders placed by clients. The ability by the retailer to remain reliable and timely means that the supplier has to be flexible. Being flexible with groceries is complicated given the fact that groceries and vegetables in particular have a short shelf life. There are other additional challenges like the transportation and storage of items that require low temperatures to remain safe for consumption. The cost and quality of service in this paper has been tackled in great detail. The challenges and what it takes to be successful in the online retail of groceries have also been documented.

Validity of the Survey

The survey is valid because the issues being addressed by questions being asked have come out consistently in the source materials. The delivery efficiency is important to consider. When the delivery is customized to suit the needs of as many customers as possible then it can be considered a win-win situation for all parties involved. This is why the questions on the delivery timing is featured in the survey. The preferences of the customers is also considered. Grocery shopping is sensitive which is why people would prefer physically shopping as opposed to clicking items into a cart without being sure about their condition, size and quality. This is a claim that can be supported by the survey by Weber Synman, who documented the experience for the retailers. The retailers are slowed down when it comes to the advertising of the products and delivery to the clients and buyers. (Weber-Synman, 2015). The survey developed is about getting the customer’s idea on how they want their shopping experience to be on the online shopping for groceries. The Weber-Synman report sports the validity of the research questions set up above.

Sample selection and data collection

The sample will be picked at random. This is random sampling. The aim of random sampling is to avoid profiling people according to their apparent financial status. This type of sampling will be altered a little to ensure more comprehensive sampling is conducted. Instead of picking a certain number of people to sample prior to the data collection process, the number will be determined when the people who have tried online shopping for groceries hits thirty in a week. This sets the period of data collection to one week. The sample size will be calculated at the end of the data collection to ensure that the all the shoppers within a week are considered. The data collection will be done using the questionnaires. This is the easiest method of reaching the people who are likely to use online grocery store for their supplies. It is also time saving and efficient in conducting a market survey. The type of questions in the study also encourage the people to express what they would like to experience differently in the online shopping of groceries.


Internshop. (n.d.). E-Food: An Emerging Trend with Major Challenges. Retrieved from White Ppaer:

McKinsey & Company. (2017, June). The Future of Grocery- in Store and Online. Retrieved from McKinsey & Company:

Skrovan, S. (207, January 5). Food for Thought: 7 Trends Set to Define Grocery Retail in 2017. Retrieved from Retail Dive:

Weber-Synman, A. N. (2015, May 05). Challenges in Last Mile Logistics of e-grocery retailers: A developing Country Perspcetive. Retrieved from Research Gate :

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