Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Prepare a 15-slide presentation with detailed speaker’s notes and visuals elements. Apply reference citations within each slide speaker notes (not a separate slide).Complete the following in your presentation: Cover slide – not included in the 15-pages.Slide 1 – Identify the consumer-focused product company that could benefit from better use of social media. List the company and justify why this is the case. Slides 2 -9 – Analyze at least “10” digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. Ensure you justify why applicable for this company selected. Apply at least 1 reference per slide.Slides 10-12 – Design an online strategy that maximizes the use of “6” of the digital and social media channels selected above, as appropriate, based on your team’s analysis. Apply at least 1 reference per slide. Slides 13-15 – Determine key performance indicators to measure the success of the online strategy from previous strategy slides. Justify the team’s selection. Apply at at least 1 reference per slide. No intro or conclusion slides needed.One person should not be assigned per section, rather a few to ensure that the content is not generic. Rather the presentation flows as a unified marketing response. Align all content to the company selected. Format your reference citations according to APA guidelines.Submit your assignment. One team member to submit the final assignment.Note 1 – be sure to use the online classroom for all team collaboration so I can review each member’s assignment participation.Note 2- references for graphics applied is required. Submit your assignment.ResourcesCenter for Writing ExcellenceReference and Citation GeneratorGrammar and Writing GuidesUse this space to build your submission.You can add text, images, and files.Add ContentAligned with assessment (2)Course Student Learning Outcome #27Analyze the role of market research and data analytics in marketing planning.Goal Set & CategoryMKT_574v001MastersShow LessLearning Objective #5.1Analyze the benefits of digital and social media in marketing strategy.Goal Set & CategoryMKT_574v001MastersShow Less
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