Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Prepare a 15-slide presentation with detailed speaker’s notes and visuals elements. Apply reference citations within each slide speaker notes (not a separate slide).Complete the following in your presentation: Cover slide – not included in the 15-pages.Slide 1 – Identify the consumer-focused product company that could benefit from better use of social media. List the company and justify why this is the case. Slides 2 -9 – Analyze at least “10” digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. Ensure you justify why applicable for this company selected. Apply at least 1 reference per slide.Slides 10-12 – Design an online strategy that maximizes the use of “6” of the digital and social media channels selected above, as appropriate, based on your team’s analysis. Apply at least 1 reference per slide. Slides 13-15 – Determine key performance indicators to measure the success of the online strategy from previous strategy slides. Justify the team’s selection. Apply at at least 1 reference per slide. No intro or conclusion slides needed.One person should not be assigned per section, rather a few to ensure that the content is not generic. Rather the presentation flows as a unified marketing response. Align all content to the company selected. Format your reference citations according to APA guidelines.Submit your assignment. One team member to submit the final assignment.Note 1 – be sure to use the online classroom for all team collaboration so I can review each member’s assignment participation.Note 2- references for graphics applied is required. Submit your assignment.
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