This is a 400 level course so I expect all discussion posts to be quality and substantive.
Post at last three discussion comments per each discussion, and on different days.The main post should be 200 – 300 words, use the textbook in your main posts.
The Discussion Board provides a space to explore the concepts we are studying. Full participation will make the discussion forums successful, as the comments made on the board bring the course material to life.
When developing substantive discussion board responses, consider the three phases, below.
Phase 1 — Read Before You Write
Phase 2 — Write a Draft Before You Post
Phase 3 — Review Your Post Before You Submit
*Embed Media for Discussions is a feature that allows faculty and students to embed audio, video, and images directly into threaded discussion responses. All audio, video, and images need to be hosted in an open web platform. Links from the host site can be embedded using this wizard.
Responding to a Peer’s post
Another component that enriches and enlivens the Discussion Board experience is responding to fellow classmates’ posts. In the same way that your own posts should be substantive, response posts should be meaningful and advance the discussion of the issues, ideas, questions that were raised in the initial posts. While you can be supportive of your peers by saying, “I agree” or “Wow, I never thought of that”, these statements alone are not sufficient.
Posts must be on different days from the main post.
I post additional comments, questions, and suggestions, that should be answered. The discussion board is the heart of this course.
To guide you in drafting acceptable response posts, refer to the options below:
Discussion Board Sample
Target Market – Unacceptable Posting
What is wrong with saying, “My target market is everybody?” Explain the value of segmentation, and give an example in which you are the target market (see especially Chapter 4). Respond to at least two of your classmates’ postings.
Companys shoud say what there target market is so they can focus on that group and make there marketing campaigns fit that group. The text says — “this process, known as market segmentation, consists of identifying specific groups based on their needs, attitudes, and interests”
There are so many busy people out there. But just because there busy doesn’t mean that they are ok eating fast food. Lots of people are on diets, too! Companys like Uncle Ben’s and Lean Cuisine advertise healthy foods people can prepare in a pinch instead of cooking all day.
Target Market – Acceptable Posting
What is wrong with saying, “My target market is everybody?” Explain the value of segmentation, and give an example in which you are the target market (see especially Chapter 4). Respond to at least two of your classmates’ postings.
Pinpointing a specific target market is vital to marketing. By doing this, marketing companies can focus on a specific group of people and adjust their marketing campaigns accordingly. If a marketing company were to make an ad that targeted everyone, it would be too general and would probably end up reaching the attention of (targeting) nobody. Clow and Baack (2012) explain, “This process, known as market segmentation, consists of identifying specific groups based on their needs, attitudes, and interests†(p. 85).
Many adult learners, like myself, work full-time while attending school full-time. Therefore, we find ourselves in a target market segment of busy people. In spite of time constraints, many of the people in this target market have health and diet concerns and are therefore less-inclined to eat fast food for their meals. Clow and Baack (2012) explain, “A company may present one overall message that is also tailored to fit the needs and values of various groups†(p. 88). This is exactly what companies like Uncle Ben’s and Lean Cuisine have done. The advertisements for these two companies are targeted toward the specific needs and wants of busy, health-conscious people, like myself, as they advertise healthy meals that can be conveniently prepared for people who do not have the time to spend hours cooking.
References:
∙€€€€€€ Clow, K. E., & Baack, D. E. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NJ: Prentice Hall
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