Use of Focus Group in Events Management
In attempts to satisfy the needs of guests, one powerful tool to use is five senses in a focus group. When designing an event environment, it is essential to combine the five senses auditory, visual, taste, and smell and tactile in satiating the guest’s needs. According to Goldblatt (2011), the olfactory system creates creative reactions and instant emotional for guests. Smell is the most dominant […]