Critical Evaluation of Weaknesses and Strengths of Quantitative and Qualitative Research
Executive Summary Both quantitative and qualitative research methodologies and methods play vital roles in social research. Qualitative research uses more of a scientific approach to gather information. In many cases, qualitative research method uses a systematic way of predefined procedures to answer research questions. On the other hand, quantitative research methodology is based on issues of personal or professional interest or a general study area. […]