Week 2- Discussion 1- Strategic Marketing
I recently bought Nike Air Force 1 Ultra Flyknit Men’s Shoes from Nikes online platform. What I loved about the shoes is that they have an all-new, ultra-breathable Nike Flyknit upper. The strategic crafting of the shoes makes me that I really got shoes worth the money. The design is aesthetic and it has a woven Flyknit yarns which allows high breathability, stretch and support where you need it most as it takes to the shape of your foot for a comfort, light feel. The shipping of the shoe was free thus not included in price tag of the shoe. This proves that the shoe has best monetary value so for the price is worth it.
After evaluating the company’s sale strategies I saw that Nike has tendencies of releasing smaller quantities of limited shoes then they release more of the limited shoes and resell for bigger profits. Nike for the interesting part doesn’t price the shoes higher and takes at least some of that retail profit for themselves.
Response to Kelly Pratt
Hello Kelly, in most cases the main issue is what you get is it equivalent to the price of the product. Is it of high quality? And most importantly: you should always get improved or the quality maintained products for a certain price range.
As a matter of fact, maintaining the quality as you keep price affordable helps the customer feel satisfied by the product’s functionality. You may guess how this affects the quality. Let me just say a customer feel more satisfied when he/she gets the best quality at good price. What do you think should be done to facilitate getting a quality product at the best price possible?
Response to Lauren
Hi Lauren, I support your opinion that many companies use strategies to maximum profits. Most companies that differentiate themselves by providing top-quality products or services and then use their market power to ensure higher prices are picked up by customers in the market. While price alone does not guarantee profit, it does give companies the opportunity to maximize profit. On a leveled plain field, the higher the price that companies charge for their products’ or services’ superior quality, the more profit companies get expect. This strategy works only if companies have a target market in which customers are less price-sensitive, but more quality-conscious than customers of other markets. Do you think it is best if companies hoard goods to maximize profits?
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