W.L Gore & associate Inc.

W.L.Gore & associates generated from the late Wilbert L.Gores knowledge. He was born in the year 1912 in meridian, Idaho, near Boise. His educational background, he holds both a bachelor of science in chemical engineering in the year 1933 and also a master of science in physical chemistry in the year 1935 from the University of Utah. He started his career at American smelting and refining in 1936.he joined the Remington arms company in the year 1941 and later to E.L Du Pont de Nemours in 1945. In the year 1935 he met Genevieve his wife and got married.in Remington Arms Company he works as a research supervisor and head of operations research, he also worked on a team building while he was at Du Pont. Every employee in this company called Wilbert Gore by the name Bill because of his personal fulfillment in his work, focused, and also determined. Bill and his wife Genevieve started their own company in the year 1958 which was the W.L Gore &Associates which was based in their home compound.it was a tough time since it was a new business and he could not manage to make the ribbon cables, his courage, determination and hard work makes the company take off. W.L Gore Associates grows bigger and developing new products which they named it as GORE-TEX fabric. Bill gore died in the year 1986 while he was backpacking in the river mountain of Wyoming.

What influences the performance of Gores Employees?

During working hours an employee must enjoy his work which makes him or her come to work every single day being self-minded to his best in his work.in Gores associates, employees are influenced by:

(1) Job suitability

In Gores associates, employees are well suited for a job and also they live in their place of work that makes them easier to work with no experiencing troubles at home, and that’s makes them to perform on their duties in their level best. They get enough time to be trained on how the work I being done and it also makes them qualify to work and expand the company.

(2) Motivation to succeed

Accompany or an organization whereby employees are motivated to work hard and celebrates success makes the employees encouraged well in their duties, according to Gores associates, Bill shows being determined by making the coated cables without losing hope until he makes it. he also showed a good example on working on a team to develop applications for polytetrafluorothylene referred to as PTFT in the scientific community and known as” Teflon” by Du Ponts consumers.

(3) Job training

In Gores associate employees are trained well on how to make the PTFT powder and putting the ribbon on the coated cables and it makes work easier to complete work according to company’s standards.

What are keys to gores success?

As the company grows and becomes large, bill gores had various keys to success:

(1) Experience was no one of his key to success whereby he gives an example of a computer expert, a machine operator, engineer, lawyer and also a chemist expert he says this kind of leaders give the workers/employees guidance in a special way.

(2) coordination/commitment

Employees looks for coordination in an activity so that they can work together to achieve the agreed objectives of the team.in this state the role of the coordinator is to convince the employees to be committed to achieve the success.

(3) Corporate leaders

To attain a successful company ones must coordinate activities of employees in a different businesses and also making communication to improve among all the associates.

(4) Marketing

(5) Functional leaders

(6) Determination

(7) Courage

What will be the pitfalls that Gore will have to avoid/

One problem that Gore will have to avoid in this business is:

1. Avoid illegal practices

2. Avoid a large number of untrained employees

What are the principles threats faced by Gore?

W.L.Gore& associates has never had titles regardless its large size of enterprises, it had only the tittle of secretary, treasurer and president. This makes Gore to face principles threats like the company needs:

1. A leader or a product champion who will be marketing the product.

2. Sales representative who they will be working together with the product champion for marketing the through product commitments.

3. Sales associates to be on payroll not to be paid on a commission.

How effective might Gore be with some of the contemporary management concepts like relationship management?

Relationship management is the way ones interact with the others in the working place and it’s very important, it helps working together and maintaining relationship in the work place. Gore produced some of the contemporary management concepts like team building and working together as one to support and promote the work culture.in this relationship, the company and the workers should be honest with each other about the issues that affects their work.


Wilbert L. Gore. Industry week, (1983), pp. 48-49

“The future work place”, management review, (1986), pp. 22-23

W.L Gore & associates, inc .case study, (1996)

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