Toyota and Uber

As the competition among autonomous driving businesses is getting intense, Toyota and Uber will try to catch up by deciding to partner in developing self-driving cars. They plan to use technology from both companies into Toyota’s Sienna minivans to be deployed across Uber’s ride-hailing network from 2021. Together, they aim to design and produce safe autonomous vehicles for the mass market. This deal benefits both Toyota and Uber, and will still likely benefit both companies even in their individual endeavors.
Their partnership profits Uber in many ways. Firstly, CEO Khrosrowshahi’s strategy of Uber developing autonomous vehicles through partnerships has successfully began to progress. Secondly, it brings revival to Uber’s self-driving business after a self-driving Uber SUV killed a pedestrian in Arizona back in March, which moved Uber to remove its robot cars from the road, lay off hundreds of test drives and closed its autonomous testing hub in Arizona. Lastly, Toyota’s investment raised the valuation of Uber by $4 billion from the deal Uber had with Alphabet Inc.
Uber totaled $891 million losses in the second quarter where the self-driving unit is a significant contributor. However, it can compensate its losses through this partnership. With combined technology, their goal of a safe autonomous vehicle is likely to happen. And with this success, profits from their self-driving business will surely compensate the losses Uber previously occurred.

Toyota also profits from this agreement through its transformation to a mobility company as they help provide a path for safe and secure expansion of mobility services like ride-sharing that includes Toyota vehicles and technologies. Its statement that it would not combine its research efforts with Uber may somewhat have a negative impact on the partnership’s progress in producing safe automated vehicles. But, Toyota benefits from the deal when they gain more information regarding self-driving technology as they work with Uber.
Together, they make a great teamwork. Uber’s autonomous driving system and Toyota’s commitment to safety and its renowned manufacturing skills is surely to bring a safe self-driving car. Uber have experienced many problems in this path: they had further setbacks in development and testing due to the crash in Arizona, and also has met difficulties with regulators and politicians concerning safety. But Toyota’s Guardian technology, which offers automated safety features, can cover Uber’s flaws.
Toyota may be less aggressive than some rivals on moving toward full-fledged autonomous driving but their investment in research and plans to begin testing self-driving cars in the future is a great move. They won’t be able to survive the competitive autonomous self-driving business if they continue to focus on partial autonomous systems. This partnership is a great start for them in their journey to produce fully developed self-driving cars.
Toyota’s decision to not combine its research efforts is also a good move since Uber has other partnerships like their partnership with Daimler AG, and a deal with Volvo which does not have the same level of intense labor as Toyota does. This could lead to misunderstandings or conflicts of interest, so it is best that they keep some plans to themselves. Their previous partnership on a car-leasing program for Uber drivers, where Toyota invested in Uber and which Uber decided to close its U.S. leasing business, is also a factor that can affect their relationship. This could mean distrust between the companies that can badly affect their current deal.
Overall, their partnership brings great opportunities to both companies. Toyota benefits from the agreement and Uber does, too. Their goal in producing the world’s safest self-driving cars on the Uber network is surely to become reality if they work together in covering each other’s flaws and leveraging their expertise.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 20% with the discount code: LEMONADEPlace Order