Amazon is known as an online company that handles the highest number of shipments. The company operates 80 huge fulfillment centers. One of the factors allowing its supply chain optimization is the strategic location of these facilities. The warehouses at Amazon stock various products thus offering a variety of choice among the customers. Some of the measures that Amazon uses to handle the numerous orders is the use of conveyor belts to move the products within the facility and use of barcodes for tracking, the progress of a product within the facility. To overcome delays during the peak periods, the company hire extra personnel to ensure that the company meets the demand and maintains a seamless flow in its supply chain. The organization huge inventories as well as enters into partnership with small businesses who sell their products through the site. Amazon relies on technology to ensure that it creates personalized shopping experiences for customers.
Bing/Decode Jay-Z Case Study
The case study presented an innovative approach to online Brand communication that involved Bing search engine, and Hip-hop musician Jay Z. the targeted audience for the communication by Bing was the young audience. The message of communication, in this case, was the introduction of the mapping technology powered by Bing. This was conducted through an integrated communication campaign with Jay-Z’s bio that was being launched. Pages of Jay Z’ pages were printed in across thirteen cities that had a historical connection with the life of Jay Z. The receivers of this message were Jay-Z’s fans who had the opportunity of walking through the life of Jay Z as it happened. Bing used Facebook, Twitter, and Radio as the medium for passing the clues to the fans. They would then compile the located pages into an online book. The communication process was considered to be effective as Jay-Z’s fans increased by 1 million, the book launched by Decode became a best seller for over 19 weeks, Bing got over 1.1 billion media impressions making it a pop culture conversation.
Skype “Stay Together” Campaign -PR Case Study
This video is an advertisement by Skype to portray its abilities to help friends stay together while living in different parts of the world. The advertising is based on the users’ stories that talks about their everyday moments. The aim of this campaign to focus the passion of Skype users into stories that had the potential of creating an impact, contributing to emotion, altering perceptions and behavior, as well as enhance memories. Some of the stories included in this campaign involved an Australian Zookeeper in the US who kept in touch with people from her home and a story of 10-year-old from Los Angeles who used Skype to reach out to her best friend and cousin living in Brazil. The campaign did not include the paid mainstream media. Putting up the campaign took a great toll on work. The campaign was directed at the family communicator and brought together people who were interested in the family. Taking the video call involved a lot of setup including electronic equipment.
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