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Gender 4. Branded brings light to the issues that surround how today’s female athletes are portrayed in the media. In Let ‘em Play, the narrator identifies that, at time Title IX was passed (in 1972), “Women were judged by beauty, not by academic or athletic ability” (10:40 in the video). Considering the social context of how women were viewed in the 70’s, and the representation of female athletes in today’s media, apply the four (4) frames of gender equity that are presented in the Shaw and Frisby (2006) position paper. Your response should include a detailed account of issues regarding the portrayal of female athletes in the media (print, TV, movies, Internet,…), and should develop a strategy to address gender equity in accordance with each frame (4 frames). Organize your response in the following format: 1. Past and present issues regarding how females and female athletes are portrayed in the media. 2. A suggestion for how to resolve the issues regarding the manner in which female athletes are presented in the media through the lens of frame 1, “Fix the women” (e.g., tell the athletes who earn their living on media endorsements that they shouldn’t pose in photos that objectify them). 3. A suggestion for how to resolve the issues regarding the manner in which female athletes are presented in the media through the lens of frame 2, “Value the feminine”. 4. A suggestion for how to resolve the issues regarding the manner in which female athletes are presented in the media through the lens of frame 3, “Provide equal opportunity”. 5. A suggestion for how to resolve the issues regarding the manner in which female athletes are presented in the media through the lens of frame 4. (20 points; 500 word minimum
5. A common conception of Title IX is that universities must sacrifice men’s sports to comply with the educational amendment. As supported by the Staurosky (2011) paper, though James Madison University cut multiple men’s and women’s sports in (public) efforts to be in compliance with Title IX, the university could have implemented an alternative scheme/budget to be compliant. Choose one of the following for your response (you can draw on all of the readings or videos from this module): a) Justify why supporting women’s sport programs is important. Provide an alternative solution to the budgeting/fiscal decisions that athletic departments make in regard to funding men’s and women’s sports (consider NCAA allotments for scholarships and the payment of student athletes). You will likely need to do some outside research to support your position. b) Justify why Title IX is no longer necessary and provide a fiscal/budgeting solution for supporting both women’s and men’s sports. Include a solution to issues surrounding Title IX, including the payment of student athletes and the risks and benefits that accompany your solution. You will need to do outside research to support your position. (10 points; 250 word minimum)

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