Nike Brand

Nike Just Do It
Nike is a huge company. Nike just do it campaigns and their commercials are well known throughout the sports community. Nike developed their name and company very well. Nike invests almost all their time on the commercials and their products so they can make the best quality. The Nike just do it campaign started in 1988 in an agency meeting. The just do it campaign allowed Nike to increase its profit from 18% to 43%. The creator of the just do it campaign was Gary Gilmore. When he established this just do it campaign Nike became big. The 80’s was the time when people became well informed of the benefits of exercise. Nike took advantage of this fitness craziness and introduced this ad that says “Just do it”. The caption of there ad captured the minds and interest of millions of people around the world. Everyone would agree with me that Nike began growing in the 80’s. Almost everywhere you see there’s at least someone with Nike stuff on. The Nike audiences are teenagers and also ages ranging from 18-40 male and female consumers. Teenagers make up Majority of Nike market share. Seeing how I’m a teenager most things I would buy are Nike things. They are stylish, comfortable and it’s a well known brand. Everyone had have used Nike apparel, shoes or anything Nike at least once in there life.
The Nike just do it campaign values hard work. When I see Kobe or Lebron in a commercial doing hard work with the Nike equipment on it persuades me to go out and buy it. All those teenage athletes are always looking for an edge in their game and thinking that those big name athletes that use Nike products to get better will persuade people to buy theirs products. The Nike just do it campaign persuades people into buying their products. Using commercials and big name athletes makes people buy their products. Nike pertains to most athletes. Athletes are hard workers, the will to persevere, and that never going to quit type of attitude. When these big name athletes goes on a commercial showing how hard they work with Nike stuff on people tend to want to buy them because these athletes are amazing at what they do. In order to sell their products they pay those big name athletes to advertise their products. The big name stars would be like Kobe Bryant, Lebron James, Roger Federer, Rafael Nadal and Ronaldinho. The ethos for the commercials of the just do it campaign is they use these big name stars that people look up to and respect. When they use these respected athletes, people tend to buy

there products because people would wear whatever the athletes use. When they see pro athletes like Kobe Bryant on the basketball court doing well and they see that he is wearing Nike shoes, they think when they put on those same pair of shoes they will play just like Kobe Bryant. In reality Kobe Bryant didn’t achieve his fame by wearing Nike shoes he achieved his fame by working hard in his basketball skills. The Nike just do it campaign combined with Nike swoosh symbol goes hand in hand. Nike swoosh symbol is culturally engraved to us and their shared meaning goes within our culture. Rhetorically the logo representation communicates with an image that the public wants to know of them, which is a check sign meaning success. Everyone wants to be successful. The Nike swoosh symbol combined with just do it campaign, is visually made to persuade you. The “just do it” line and Nike swoosh are plain and simple symbol but its meaning is deeper and influential. The “just do it” line tells you don’t think, don’t ask, don’t regret it just do it. It appeals to you to be independent and overcome all obstacles. The just do it campaign by Nike doesn’t use much of logos, pathos, and ethos. It is a strong reliable company. The only logos of Nike just do it campaign would be that they have been around long enough to prove themselves to having really good products. The Pathos part is when you see Ronaldo kicking and scoring in his nice cleats, which makes people emotionally desire to get those shoes. Showing the audience the shoes they will go out and buy those same types of shoes and play just like Ronaldo. The audience has come to figure out that Ronaldo wears the Nike shoes because there are real comfortable for him to play soccer. The audience believes that Ronaldo scores many goals because of his Nike shoes. Young kids, adolescence, and also other professional players buy Nike shoes, so they can try to score more goals like Ronaldo. Even when it is not the Nike shoes that scores the goal it is the skill of Ronaldo that score the goal. My ethos view that seeing how Nike shoes or any Nike products worn by an athlete makes me want to go out and buy it. Having that equipment helped me to persevere more and work harder because I see athletes use them and they are amazing are what they do. The main idea for Nike “just do it campaign” is that their products is the best out there no one can top Nike. Everyone else’s products are not up to par or good enough to the Nike brand. The Nike just do it commercials shows you how reliable these products are. My support
is that they use the big name starts to show how comfortable and satisfied they are with the products. That if a big name star can use it and perform well with it on, then anybody can use the product. People want things that are durable and reliable. Nike just do it campaign emphasizes those values. Giving the consumer confidence to go out and buy those products. The hidden factor of what Nike is doing is that when these athletes wear these items the consumer has the desire to buy those Nike products and your dream of being like that athlete may come true.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 30% with the discount code: LEMONADEPlace Order