Motorola and Globalization

Motorola is an electronic communications pioneer and is one of the foremost designer and manufacturer of cellular phones, cordless phones, two-way radios, pagers, cable modems, broadband set-top boxes, and other communications products and systems. About 60% of its sales are from outside USA. Motorola has followed the global strategy for several decades and has used this strategy to increase business revenues.
The company started to enlarge its operations outside the United States by building a plant in Mexico and marketing Motorola products in eight countries, including Japan. In 1961, an office was opened in Japan and in 1968 Motorola Semiconductors Japan was formed to design, market, and sell integrated circuits.
There was an ongoing attention to   globalization by Motorola on Asian, Eastern European, and Latin American markets in the early 1990s. In 1993, the company announced ‘Corporate America’s biggest manufacturing project in China’: two plants for the manufacture of simple integrated circuits, pagers, and cellular phones. The changes at Motorola are part of a wider movement in American business  Most companies, including Motorola, are also increasing their importance on creativity and innovation, as globalization has led to increasing competition from low-cost rivals from abroad ..

According to its CEO Ed Zander, “In order to compete successfully in today’s global world, companies must invest in the countries they do business in, learn the ins and outs of doing business in those countries, and not view them as simply a source of cheap labor”. With such global strategy, Motorola has acquired a presence in the global market that goes further than a few marketing maneuvers.
Together with Global strategy, it has inherent sincerity about supporting its customers and training its employees which have pervaded its policies as well as its budget  Motorola has  focused on customers and relationships, a respect for the work force and a strict sense of responsibility.. All of these strategies have led to its success and today Motorola is the world’s number 2 in sales of cell phone.
http://www.businessweek.com/magazine/content/05_32/b3946103_mz063.htm
Ed Zander on Motorola’s tech Turnaround,11/28/2005 , Working Knowledge for business leaders Archives
Retrieved on 6/12 /2007
http://hbswk.hbs.edu/archive/5113.html
 
 

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 20% with the discount code: LEMONADEPlace Order