Marketing Plan: Poetically Unapologetic

The Book

Poetically Unapologetic is a book that has been categorized under the fiction and literature category of reads. The book is crafted with the current modern woman in mind. The world is currently a confusing place with so many juggling sticks to balance. This book has condensed the confusing elements of life using 23,866 words and out of more than 15 years of corporate experience and more than 50 years in life.  The author has managed to bring all this knowledge and through the same, it is her aspiration to impact the lives of other young and ambitious women by helping them disentangle from the otherwise competing elements of daily life which often bombard the modern woman consequently throwing them into a spin which is often confusing and expensive socially, emotionally, and financially. 

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The Audience

The book Poetically Unapologetic has been tailored to meet the needs of the 18-34 year olds. Women in this age bracket are highly conscious of themselves and their environment and are in a competition with themselves. They want to achieve and prove to the world that they deserve their achievements, recognition, and respect. This age group is bombarded with the need to excel in academics, starting and sustaining families, and succeeding in their careers. At this age, a woman is cannot afford to make mistakes despite the fact that they have little experience and as such, they need the experience of a 50-year-old. Mistakes can be permanent and might take a lifetime to unmake. Women in this age need to escape from reality at times as well as get important advice at the same time. With a target to sell 100 books every month, various techniques should be applied. 

Where does this audience hang out?

The 18-34 year olds are highly active people in the online and physical world. They also have a taste for fine things and will not shy off from recommending something nice to their friends and family. Online, this group will be found in social media groups such as Facebook, Twitter, Snap Chat, and Instagram. They are highly social and as such they need to be approached from the social angle. On online spheres, the audience will be in websites and Facebook pages such as Chick CEO, The Daily Muse, the Everygirl, Generation Meh, Hello Giggles, Intern Sushi, Lindsey Pollack, Small Hands Big Ideas, Work by Nicole Williams, and Mothering.com. 

Physically, this group is excited by the prospects of finding something new to do that can bring them together and provide a new experience. This audience will be exhilarated to attend a book launch, social events marked with music, dance, and possibly celebrities. Such events should be aimed at empowering the audience through meeting personalities that inspire them. They will want to be somewhere educative and fun at the same time. This is what this book provides.  Education, experience, and fun combined in one book. The audience has a high probability of being academic and as such likely to be in libraries, members of libraries, or interested in libraries at one point or another. 

Going Out: Online

To appeal to this audience online, it is important to have a social media strategy as well as online advertisements. 

  1. To advertise online, target websites that the audience visit frequently need to be identified (as done above in the listed websites). Contacting an online marketing firm is necessary to ensure that they make and direct ads to such websites. The ads about the book should be interesting, captivating and enticing to click on. 
  2. Second, the book will be featured in online markets such as e-bay, and Amazon and adverts should be directed here. 
  3. The book should have sufficient, regular, and frequent blogs which entice readers into making purchases and get the entire juice from the book. 
  4. In social media, a blogger or a page with a huge female following can be contacted to mention the book. 
  5. Popular celebrities that are looked up to by this audience should be targeted to mention the book, they can be musicians, media personalities, film celebrities, and even politicians. 
  6. The book should be posted on social media by the author and the page promoted by paying a few dollars on sites such as Facebook and LinkedIn. 
  7. The author should get the attention of online librarians. For instance, WorldCat.org, Digital Public Library of America, and National Archives among others to have the book in their database. 
  8. The book should be forwarded to online book stores such as Powell’s Books, Better World Books, BookMooch, Skyo, Thrift Books, Alibris, The Strand, AbeBooks, Half, Biblio, PaperBack Swap, Books A Million, Dedalus Books, BookRenter, Magers $ Quinn Booksellers. Others are Barnes and Noble, Alibris, Peachpit, Valore Books, and BetterWorldBooks. 

Going Out: Traditional Advertisement 

Traditional advertisement and media should not be ignored. The following strategies can be employed; 

  1. Get interviews in shows that are popular with this age group. For instance, the Oprah Winfrey Show, the Ellen Degeneres Show, The View, Rachel Ray, The Talk, The Wendy Williams Show, The Martha Stewart Show, The Rachel Maddow Show, Chelsea Lately, and The Mo’Nique Show among many others.  
  2. Organize for book tours. These tour require precision so that they can attract sufficient crowds. It is important to focus on those areas that are already populated, for instance, high schools, universities, juvenile detention centers, and other commonly crowded areas. The author can have the strategy of giving people in the crowd books in a random fashion. For instance, urge the crowd to comment about the book online and pick random comments. Reward those who made the comments with free giveaways. 
  3. Have a stand in public places such as malls and Walmart. Urge people to buy-this is called direct marketing. 
  4. Court book clubs and request them to allow for a presentation. 

Price

The Book has been priced reasonably at $5.99 for the e-book. At this price, the book can be afforded by students and those with budget constraints can comfortably afford the book. Compared to other books, the book is competitively priced and the only competition in terms of pricing is the free books. 

Budget

ITEMESTIMATED AMOUNT 
Consulting an online marketing firm$500 for the entire project
Writing blogsfree
Promoting the book on social media$50 per post
Featuring the book on online libraries free
Selling the book on e-marketing sitesOn commission 
Appearing on talk shows free
Travelling to various High Schools, Universities, Juvenile Centers, Book ClubsDependent on distance
Giving free books during book tours  described aboveGive about 10 books per tour translating to $59.90

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