Today, people found that the most popular branded food stores are performed well in worldwide included such as KFC, Pizza Hut and Taco Bell.
Based on these three well-known restaurants, their company’s objectives are show a different higher expectation or need. Whereby, the company’s objectives need to be identified its different kind of prominent purpose of objective within an organisation. In the meantime, company’s objective can be classified as both financial objectives and strategic objectives of prominent companies.First, KFC is the world’s most popular chicken restaurant chain and thus everyday more than 12 million customers are served at KFC restaurants in about more than 100 countries and other around the world. Also, KFC is part of Yum! Brands, Incorporation, the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world such as U. S and Asia. Its company’s objective (Strategy Objective) is plans to open more than 100 KFC restaurants in Vietnam by 2010.
Since consumers in Vietnam are recorded as a highly willing to pay or spend compared to other country. It is deem to be invested for open more food stores in Vietnam. Second, Pizza Hut is another restaurant chain and international franchise that offers different styles of pizza along with side dishes. It is also a subsidiary of Yum! Brands, Incorporation. Pizza Hut is split into several different restaurant formats because their ways of products and services are totally not same with another. For example, Pizza Hut provides a delivery services.Accordingly, their objectives of the company (Financial and Strategic objective) are expanding its menu to include pasta and chicken dishes, and decrease the number of company owned restaurant units in U.
S from 20% units in year of 2007 to less than 10% units by the year of 2010. It is considered as its future financial performance between the 3 years is stall because U. S has more than 34,100 restaurants and faced a lot of competitors such as KFC, McDonald, Taco Bell and other. Lastly, Taco Bell is considered as a restaurant chain based U.S. Also, a subsidiary of Yum! Brands, Incorporation. It specializes in Mexican-style food and quick service.
Taco Bell has owned products such as tacos, burritos, quesadillas, nachos, other specialty items. Since Taco has open more than 5,800 restaurants in the U. S. So, their company’s objective (Strategy Objective) is expanding its restaurant concept to another country such as Dubai, India, Spain and Japan during the year of 2008 and 2009. It is a good to be invested in that country and people from there can enjoy a new fresh restaurant.Thus, the another objectives (Financial Objective) are increase number of international restaurant locations from 12,000 in 2007 to 15,000 in 2012, increase operating profit from international operations from $480 million in 2007 to $770 million in 2012 as well as increase the number of Taco Bell units in the U. S by 2 to 3 percent annually between 2008 and 2010 respectively.
However, overall Taco Bell’s objectives are considered as a long term strategy planning in order to build up its company’s image and reputation. For example, open more and more restaurants in domestic country or foreign country for earn profit.
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