International Marketing – Netflix

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Netflix entered the international market in 2010 when they started streaming to Canada; they now serve over 190 countries. This assignment is about Netflix’s marketing strategy and performance*.

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International Marketing – Netflix
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Compile the following into a paper:
1. Research Netflix and construct a time line that describes their success/failure and performance in the international market from 2010 to 2016. 
2. Analyze how the events noted in the time line have defined Netflix’s international strategic direction and performance. Be critical and provocative in your analysis of Netflix’s experience and when formulating your observations and conclusions. 
3. Describe your observations and conclusions.  Include the facts and explain their significance as viewed through the marketing lens; describe what the events in the time line tell us about Netflix’s international marketing strategy.  
4. Summarize by identifying 5 lessons you have learned about international marketing from Netflix’s experience. 
5. Remember to cite your sources. For this assignment, you are not limited to scholarly references.  It is OK to use You Tube, WSJ, Bloomberg’s, Fortune or any other business/marketing related source.  

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