IKEA and its Competitors
IKEA is a company that connects manufacturers, distributors and the retailers of household goods on a global scale. IKEA has had both local and international competitors among them being Walmart, Amazon, and Way fair among others. Amazon operates internationally providing people with items that are good quality. The difference in IKEA and Amazon is the fact that IKEA provides testing for their products as opposed to Amazon which relies on customer reviews. Way fair operates largely within the United States. It is a company that operates on E-Commerce. The model of operation used by IKEA has made it difficult for any other company to compete with its market. IKEA has developed a model of operation that has seen it access Saudi Arabia and excel despite not adhering to the conservative guidelines of the Arabian countries (Bahsin, 2018). The competitors have yet to get access to the Middle East and maintained their liberalism. Amazon would find it hard to thrive in Arabia because the use of internet is limited for women. The kind of access that IKEA enjoys in Middle East is almost impossible for the other members of the community to achieve. Walmart specializes in making the home a fun space for the members of the family. It is one of the top companies with products like IKEA and has the potential to operate on an international level. Walmart, Amazon and Way fair are companies like IKEA and specialize in similar products and services of making the home comfortable, stylish and making good furniture a lifestyle. It is an important part of the business o have competition so that the clients have options and choices when making their purchases. IKEA, Walmart, Way fair and Amazon are providers of important household items to the world.
Bahsin, H. (2018, April 24). Ikea Competitors. Retrieved from Marketing 91: www.marketing91.com/ikea-competitors/
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