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WK1 IA
Week One Individual Assignment (WK1 IA)

Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information in written assignment indicating understanding, will earn higher grades.

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Please respond to the following questions:
1. Explain in detail how you could use marketing ideas to market yourself to potential employers after you graduate.
2. Suppose you work in a restaurant near a college campus. This restaurant is very popular with college students, and the manager asked you to explain how the restaurant might benefit from using location-based social media tools. How would you respond?
3. Your new sales manager, who previously worked for Boston Consulting Group, directs each sales rep to “toss out the dogs,” “exploit the stars,” and “milk the cows.” Translate this into everyday language; essentially, what is the sales manager saying?
4. Conduct a brief SWOT analysis of your prospects of finding a good job related to your major when you graduate (if you already have such a job, then think about finding a job with increased responsibility). Be sure to include at least one factor representing each of the major four sections of the SWOT matrix; and be sure to justify your thoughts for each item.Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

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