Hair Braid in the Global Market

Supremely confident market registering strong growth rates. South African salons unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons The South African haircare market – both professional and consumer – is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive.
The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces – such as consumer service industries, media sector and the professions – is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the single largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, “There is a big market for ethnic hair.
These needs have to be addressed” Chemical relaxing and African hair styling are the most popular services accounting for almost 80% of salon business. Hair relaxing is the leading service category and will continue to be the mainstay of the African professional and consumer hair care market. The complex relaxing process consists of a package of services with many procedures. A wide product range covering different formulations and packages for the various process stages is required. There is strong – as yet unmet- demand for colourants suitable for using on relaxed hair.

African styling is the next most important service category in black salons. This term is used to cover a number of styles such as braiding, hair extensions and pieces, dreadlocks or dreads, bonding, their infinite variations and many combinations. These hairstyles can last for up to three months, during which time they require the on-going use of conditioners and treatments to prevent damage and breakage. South African consumers – for reasons of convenience and comfort – need salons and hairdressers to provide these complex and labour intensive services.
Chemical relaxing and African hairstyling which require specific and different stylist skills are quite different markets. Salons must be multiservice on order to meet their clients’ needs. In addition, the product range required for styling and dealing with relaxed hair is extensive. A multiplicity of brands and products is now needed because few, if any brands, can be described as “multi tasking” that is effective on the different types of hair seen by salon stylists on a daily basis. Salons are looking for multi-platform products to be formulated. Products that deliver these goods can command double the price in salons in South Africa.
The South African market is the largest in Africa, is a bridge head to the larger sub Saharan regional market, and to the descendants of ethnic Africans in other parts of the world. In this new report Professional Hair Care Market South Africa, the author quantifies the value of the salon haircare market (in South African Rand) and the number of salons and hairdressers -both formal and informal- operating in South Africa. The market is segmented in terms of price points, service categories and products used. This new research determines demand for chemical relaxing, African hair styling and colouring services in hair salons in South Africa.
The research also focuses on company and brand share in this fragmented market. Findings are based on in-depth discussions conducted with salon experts in Johannesburg during November 2009. This report is also available in the following Languages Afrikaans, Sesotho and IsiXulu. The report consists of 2 parts (a powerpoint presentation and the report itself as a pdf file) Contents: (Hair care, haircut, style, African styling, braiding, weaves, wefts, hair extensions, dreadlocks, relaxing, texture, curls, colour, treatments, wet and dry products, beauty, nails, brands, salon, spa. ) REPORT STRUCTURE SECTION 1

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 20% with the discount code: LEMONADEPlace Order