Distribution Channels/Communication Mix/Pricing

 

By Thursday, January 9, 2020 respond to the discussion question and submit your response to the Discussion Area. 
Respond to the assigned questions using the lessons and vocabulary found in the reading.
Support your answers with examples and research and cite your research using the APA format.

Don't use plagiarized sources. Get Your Custom Essay on
Distribution Channels/Communication Mix/Pricing
Just from $13/Page
Order Essay

Select any one  of the following starter bullet point sections. Review the important  themes within the sub questions of each bullet point. The sub questions  are designed to get you thinking about some of the important issues.  Your response should provide a succinct synthesis of the key themes in a  way that articulates a clear point, position, or conclusion supported  by research. Select a different bullet point section than what your  classmates have already posted so that we can engage several discussions  on relevant topics. If all of the bullet points have been addressed,  then you may begin to reuse the bullet points with the expectation that  varied responses continue. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. The  excessive use of quotes will directly impact performance since this  indicates a lack of comprehension and shows that you may not have  mastered the concepts.

Perceived value of a product is directly related to its perceived quality and inversely related to its price.

Assuming that we keep the perceived quality constant, explain what  would happen to the perceived value of the product if we increase its  price.
Explain what will happen if we decrease its price.
Conversely, if we keep the price constant, explain what will happen  to the product’s perceived value if we increase its perceived quality.
Explain what will happen if we decrease its perceived quality.

As a part of the campaign for a new gourmet foods store,  advertisement flyers will be sent through direct mail to high-income zip  codes to solicit business from household heads. The mailers will  contain information about the variety of products and services offered  by the new store. Write the key marketing messages for an advertisement  flyer positioning the store as a place where consumers interact with  others interested in quality foods for everyday use and entertainment.  In addition, select a method to measure the effectiveness of the mailer.  Make reasonable assumptions.

Using your selected method, how will you measure the effectiveness of the advertisement flyer?
Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice.

A free-market national economy is experiencing a recession with no  apparent end in sight. Determine what two pricing objectives you would  recommend for producers of goods and services in the country. Explain  why you would recommend these two pricing objectives.
Explain the way pricing strategy changes over the course of the four  stages of the product (category) life cycle: introduction, growth,  maturity, and decline. Provide reasoning to support your answer.
Identify three internal and three external factors influencing the  setting of prices. Discuss how each of these factors influences the  price of a service.

Justify your answers with examples, research, and reasoning.  Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. 

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 20% with the discount code: LEMONADEPlace Order
Live Chat+1(978) 822-0999EmailWhatsApp