Deliverable 1 – Internal Memo Describing a Business Problem

 
Competency
Develop research strategy skills for business analysis.
Scenario
You are a manager at a small grocery store chain. In your role it is your responsibility to oversee all aspects of the day to day functioning of your store. This includes the customer experience, sales, management of employees, inventory, etc. Over the previous six months, you have identified a slow decline in sales. The home office has taken notice as well and is applying pressure to turn things around. You have been in this position for 3 years and plan to apply for a general manager position when one becomes available. However, if you are unable to increase your sales numbers, this will not be possible.
In order to identify the cause in the decline, you will have to assess all aspects of your operation. Many factors can contribute to declining sales, such as customer service, price points, or even location. However, you are aware that a major competitor has recently began an online pick-up and delivery service to provide added convenience for their customers, and you believe this may be a contributing factor for the drop in your sales figures. You have mentioned this to the general manager and have gotten a lukewarm response. In order to stay competitive, you have decided to explore whether the lack of an online service component is affecting your in-store sales and what research strategies you will employ to make the determination.
Instructions
You have decided to formalize your concerns to management in the form of an internal memo. The memo will concisely identify the problem and include a review of the literature that analyzes pros and cons of adding an online pick-up and delivery service at your store. Taking the information, you have gleaned from the literature search, you will then identify the research strategies you will employ to determine whether adding the online services for your customers would increase sales.
In Microsoft Word create the internal memo and include the following:

Brief introduction that provides context for your inquiry including a persuasive argument for moving forward with your research.
Statement of the business problem that includes a dependent and independent variable.
A review of the literature that includes at least four references to published resources that includes both primary and secondary data (articles, annual reports, company websites, industry surveys)
An analysis of the research strategy you will use to determine whether you will move forward with adding online services (survey, focus group, observation, content analysis, case studies etc.)
A conclusion that explains the importance of moving forward with your research.

Resources
FAQs

Primary versus secondary sources FAQ
Memos FAQ

Library Resources

Company & Industry Information page of School of Business Guide – recommended databases for researching companies and industries
Consumers & Demographics page of School of Business Guide – recommended databases for researching consumer trends and demographics
APA Guide

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 20% with the discount code: LEMONADEPlace Order