Consumer Behavior

Among the descriptions of consumer behavior is the studying of persons or groups and the procedures they use to decide on, secure, consume, and dispose of goods, experiences ,services, or ideas to fulfill needs and the effects that these processes own on the customer and society.

The main appliance of customer behavior is marketing strategy. In order for making enhanced marketing campaigns. For instance, by understanding that customers are greatly receptive to food adverts when they are starving, we study to program snack adverts in the late afternoon. By comprehending, that new products are frequently at first adopted by a few customers and this only extends later, and then only slowly, to the remaining population. Thus, we learn that firms that bring in new products have to be well funded so that they can manage to stay afloat till their products turn out to be a commercial success. Additionally, it is significant to satisfy initial customers, because they will in turn persuade many succeeding consumers’ brand choices (Cronin, BRADY, & Hult, 2000).

The study of customers helps firms and organizations get better their marketing strategies by comprehending issues such as ways in which: the psychology of how customers think, reason, feel, and select among diverse alternatives for instance, brands, goods, and retailers; the ways in which the customer is impacted by their environment for example, civilization, family, media and signs. Additionally, the study assists to identify the conduct of customers while they shop or while creating other marketing decisions.

I suggest that for the companies to ensure successful introduction of their new products and for the continued competitive advantage in their existing products, consumer behavior study is mandatory activity. Marketers could adapt and get better their marketing promotions and promotional strategies to efficiently more reach the end user

References

Cronin, J. J., BRADY, M. K., & Hult, G. T. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more