New Business Road Test – Case Assignment
Case #1. De Beers 1. What industry is De Beers in? De Beers is in the Diamond mining and trading industry (Pearce, 2005). According to Mullins (2013), there are advantages of defining an industry either narrowly or broadly. Defining De Beers narrowly as a diamond trading business helps to clarify the focus of the company keeping in mind who the competitors are. This helps […]