Marketing Mistakes and Successes
32; 3: ‘If it’s not broken, don’t fix it.’ Evaluate this statement. Robert F. Hartly and Cindy Claycomb (2014) stipulate that any change to a brand should be done in response to an issue perceived to be a problem for the prevailing circumstances. When the current set circumstances are still effective in delivery of expected outcome, the governing body should not seek to interference of […]