SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER RELATIONSHIP MANAGEMENT: AN INVESTIGATION OF PRODUCT RECOMMENDATION
Table of Contents Introduction……………………………………………………………………………………3 Terms of Reference Research Questions…………………………………………………………………4 Research Objectives…………………………………………………………………4 Rationale for the study………………………………………………………………………….5 Introduction The use of media in times of crisis has greatly changed from a one way communication to a multi type of conversation since social media was introduced. Examples of social media are Face book, Twitter, blogs and forums. The main differences between social media and traditional media is that […]