British Broadcasting Corporation (BBC)

The British Broadcasting Corporation (BBC) is the world’s largest public service broadcaster that was founded in 1992 with the aim of educating, entertaining and enriching the public with information conveyed through broadcasted programs. The expansion and success of BBC can be attributed to the business-level strategies that the corporation implements from the time the company was established to present. BBC was able to incorporate strategies into its organizational culture which ensured it gained competitive advantage.

The corporation gave its organization a unique identification mark that was appealing to customers when it opened stand alone stores that were highly visible, provided ample parking space and located the stores in urban areas which contain large numbers of potential customers (Hill & Gareth, 2004). Moreover, the corporation identified its customers, their needs and thus implemented strategies that were geared towards satisfying their demands. For instance the corporation offered a wide variety of tapes a fact that ensured BBC met the desires of its customers.

The corporation was also able to manage a long lasting relationship with its customers by devising a strategy that allowed customers to stay longer with the rented movies a mechanism that helped the corporation to further fulfill the needs of its customers (Hill & Gareth, 2004). Furthermore, BBC offered and enhanced superiority value to its organizational culture and reputation by employing efficient strategies which allowed customers to access the tapes easily and at a faster rate by arranging them alphabetically and separating new movie releases from the older ones.
The corporation also incorporated advanced technology into its operations which allowed customers to have a comfortable and easy time while at the store, for instance the use of the laser bar-code scanner technology to access required information from the movie cassettes and customers’ ID tags thereby consuming little time of customers (Hill & Gareth, 2004).
Although the corporation has managed to open and successfully run BBC branches globally it was also faced with challenges that forced it to close down some of its stores this is because of the improper market research strategies the corporation implemented to learn and get acquitted with the market environment, the likes and dislikes of prospective customers. For instance BBC was forced to close down the stores it had opened up in Hong Kong and China because the profitability of the corporation was challenged by piracy which is highly ranked in China because of poor implementation of patent policies and regulations.
BBC was also forced to close down the stores it had opened in Germany because the corporation was unable to fulfill the desires of the consumers that demanded provision of movies and programs which contained violence and sex rated captions in their themes, demands that were against the principles and policies of the corporation (Hill & Gareth, 2004). In 1927 the British Monarchy granted the Corporation a Royal Charter protecting it’s independence from the manipulation and influences of private and governmental sectors a fact that enables the organization to cater fully to the needs of its customers.
The products and services provided by BBC are original because of the opportunity that the charter prevails of allowing the corporation to be innovative thus providing products that are of high quality. BBC is also able to easily penetrate into the global market where it widens its scope of customers and utilizes the resources prevailed to maximize its operations, performance and profitability.
However, BBC must enact public value in all its operations and has no control of members appointed to run the corporation because the appointments are done by the Queen under the advice of ministers. Since it is a state corporation, BBC can not make decisions that are geared towards benefiting the organization without considering the welfare of the society like private sectors do (Hill & Gareth, 2004). Word Count: 632 Reference List Hill, W. C. & Gareth, R. J. (2004). Strategic Management Theory: An Integrated Approach, Annual Update. 6th Ed. Boston, Massachusetts: Houghton Mifflin.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 20% with the discount code: LEMONADEPlace Order