Brand & Product

Essay Prompt
Based on your background research on the product you’ve chosen, as well as the readings, TED
Talks, and discussions we’ve had in class: will you buy this product? Why or why not?
Introduction (1 paragraph)
1.
Introduce the reader to the product
2.
Transition to your growing awareness of the global impact of consumerism
3.
Transition to the prompt’s basic question
4.
State your thesis. Always underline
your thesis.
Reasons to B
uy (multi
ple paragraphs)
1.
Present your reasons to buy this product.
2.
Assemble company information on measures such as carbon footprint (and other measures of
environmental impact), forced and child labor, worker’s rights, supply-
chain management,
and any other positi
ve factors
.
Reasons Not to B
uy
1.
Present your reasons
not
to buy this product.
2.
Present your research on measures such as carbon footprint (and other measures of
environmental impact), forced and child labor, worker’s rights, supply-
chain management,
and any other negative factors
Accommodate and/or R
efute Objections
1.
Lead the reader t
hrough your reasoning process as you reconcile the positive and negative
information
2.
Present your qualified thesis and discuss your final decision
Conclusion
1.
Remind the reader of the most important positive and negative product information.
2.
Remind the reader of your reasoning process
3.
End with a strong appeal
Works Cited
1.
Begin the Works Cited on a new page.
2.
See your English 1+28 Handbook.

cite and quote perfectly (prof is strict about it)
middle school english 

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