Annotated Bibliography: Marketing Ethics
Annotated Bibliography: Marketing Ethics Ethics in Market Research: (2007). Ethical norms and values for marketers. Retrieved April 21, 2007, from American Marketing Association Web site: http://www.marketingpower.com/content435.php The American Marketing Association offers norms and values for market research. Among the important values are to do no harm, foster trust in market research, and to embrace the values that will foster trust in the marketing research system. […]