Cost-Plus, Customer-Driven, and Share-Driven Pricing Strategies
Cost-plus pricing is the most common procedure in pricing as it carries a financial prudence aura. This type of pricing in practice is a mediocre financial performance blueprint while in theory it is a modest guide to profitability. Cost-driven pricing problem is fundamental due to impossibilities in determining the unit cost of a product before determining its price. Cost-pricing leads to underpricing in strong markets […]