Mktg 390 Exam 3 Study Guide
MKTG 390, Exam 3 1. Marketers often mislead consumers by misrepresenting marketing research findings in ads and sales presentations. What are six ways in which they do this? (1). Incomplete or misleading reporting of survey or product testing results; (2). Reporting only the percentage of survey respondents answering in a given way (for example, “55% of those surveyed said…. ”) but not the absolute numbers […]