Deliverable 7 – Integrating Digital Marketing Solutions
Competencies Distinguish the relevance and credibility of various digital marketing information sources. Evaluate the interdependence of paid and organic traffic strategies and their placement in the sales funnel. Evaluate various tracking platforms and their impact on measurement. Judge the difference between low-performing and high-performing paid traffic campaigns. Optimize a paid traffic campaign. Create a welcome email campaign series. Scenario You are the co-founder of a […]