audience analysis

Answers to exercise questions
Step 1  Read and analyze the case study below. 

Case study: You are preparing a persuasive speech. The goal of your speech is to convince an audience of the value of allowing employees to work from home at least one day per week.
Audience analysis before the speech: As you are starting to prepare your speech, you decide to send a survey to the audience members to determine some information about them. Eighty percent of the audience members respond to your survey. Your compilation of the responses to the survey questions are indicated in the following table:

Don't use plagiarized sources. Get Your Custom Essay on
audience analysis
Just from $13/Page
Order Essay

 Question% of Respondents Who Answered Yes% of Respondents Who Answered No  Do you live more than 10 miles from your workplace? 70% 30%   Does the majority of the type of work that you do involve working on tasks that could be done from virtually any location? 50% 50%   Is your work performance judged primarily on tasks you perform versus managing others? 80% 20%   Do you believe conserving energy is an initiative that you should try to support? 70% 30%   Does your work environment contain more potential distractions than your home environment? 40% 60%    

Audience analysis during the speech: While you are delivering your speech, you pay attention to the nonverbal signals the audience members provide. The following table summarizes the audience member behaviors that you notice:

 Your StatementAudience Behavior  Allowing workers to telecommute at least one day a week can lead to increased employee productivity. One audience member crossed their arms and looked at the clock on the wall.   Telecommuting saves gasoline and helps reduce traffic and air pollution. A few audience members maintain eye contact with you and nod.   Allowing employees to telecommute potentially allows employers to reduce their real estate footprint. About half the audience members look confused.   Setting up a home office and adhering to a normal work schedule is one way to be productive when working from home. Most audience members look interested, and a few sit up straight and have questioning expressions.    

Audience analysis after the speech: After you finish your speech, you go into the lobby where refreshments are being served. As you wait in line, one of the audience members approaches you and says:

“I enjoyed your speech. There are a few points that you made that I am not sure I agree with, but overall I can see some potential value in allowing employees to telecommute one day per week. Can you recommend any sources where I might be able to find data to show to some other managers at my company that support your claim that allowing workers to telecommute can lead to increased productivity?”
Step 2  Answer the questions. SEE THESE QUESTIONS. COPY AND PASTE THEM ONTO YOUR PAGE AND THEN RESPOND TO THEM. Make sure you label them sufficiently. This is college, so please make it very clear to the instructor what you are responding to and how. Label, use spacing, capitalization, and bolding to help distinguish the parts of your response. Make sure you place your name on your paper.
Copy and paste the following three sets of questions about the case study and paste them into a document, then address them directly underneath each one. Please make sure you are copying and pasting the questions and then responding directly underneath each one with a complete and clear response. Justify each one with an example or reason.
Before
Which survey question and corresponding results provide the most evidence of audience support for your goal prior to the audience members hearing your speech? Justify your answer.
Which question and corresponding results provide the most evidence that it might be difficult to achieve the goal for your speech? Justify your answer.
What would you do during the speech preparation phase to maximize the likelihood of convincing this audience that your position is valid? Provide some specific steps you would take to prepare your speech to meet the needs of the audience based on the survey results.
 
During
Which audience behaviors during the speech seem to indicate support for the statements you made? What could you do during your speech delivery to capitalize on the apparent support?
Which audience behaviors during the speech seem to indicate opposition to the statements that you made? Describe what you would do during your speech delivery to try to overcome the apparent opposition.
Do any of the listed audience behaviors imply anything other than support or opposition? If so, which behaviors? What would you do during your speech delivery to respond to this behavior or these behaviors?
 
After
Assume you are going to deliver the same speech to a different audience the following week. Based on the verbal feedback you receive after the speech from the audience member, what steps would you take to improve the speech for your next delivery?
If none of the audience members approa

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.

Money-back guarantee

Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.

Read more

Zero-plagiarism guarantee

All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.

Read more

Free-revision policy

We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.

Read more

Privacy policy

All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.

Read more

Fair-cooperation guarantee

Ordering and sending money to us is an indication that you are purchasing our products and services. To have business talks laid out in the official language, you can check on our terms and conditions and get more information about this.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 20% with the discount code: LEMONADEPlace Order
Live Chat+1(978) 822-0999EmailWhatsApp