Assignment 2: Discussion Question

 In the 1990s, it was considered, at best, unprofessional and, at worst, unethical for doctors or hospitals to promote themselves in advertising or marketing. Currently hospitals include marketing departments. Discuss three pros and cons of this new policy. Consider what would happen to a hospital if it did not advertise or market in any way. At what point would hospital advertising become unethical? Have you ever noted a hospital advertisement that you felt went “over the line?” What was it about that advertisement that you felt was wrong? Would advertising cause different effects in different parts of the country? Are there different ethical considerations for advertising in different parts of the country? Justify your viewpoint using examples.  This is just an essay, no need for a cover sheet, headers, or page numbers. It needs to be single spaced and no more than 550 to 750 words written in APA formatting please w/ at least two in text citations. And the references to follow with it on the same page. Thank you.

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