As of the present, fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and Topshop is also making its mark as one of the fashion’s major success stories. These two leading fashion retailers have their own unique business model and have made huge impact in the fashion market industry. Thus, the research topic would be interesting, as it would contribute to better understanding of how fashion industry works nowadays.
II. Research Objective
The main objective of the study is to be able to identify the possible assumptions of the low cost fashion companies as there is impact on the competition within fashion industry. In support of comparing Zara and Topshop respectively, appropriate primary and secondary data will be collected to provide a sound research. Furthermore, the present state of competition within fashion industry will be identified. And, reliable research design and methodology will be executed in order to achieve a sound realization of the study’s objective. Read also about Zara corporate social responsibility issues
Survey questionnaire will be conducted among a number of selected shoppers. The group can be divided into two sub-groups of shoppers, for example, 50 loyal shoppers of Zara and the other 50 shoppers of Topshop. These respondents’ age bracket will fall between 20-30 years old. The content of the questionnaire includes basic shopper information such as shopper’s age, gender, occupation and income. The questions can be divided into 3 subsets. For example, 5 questions relating to how the shoppers are influenced by the products and services of the low cost fashion stores will be asked. The next 5 questions will be about price ranges and if price is a deciding factor to the shoppers that would affect their purchasing behavior. The last 5 questions can be identifying of such Zara and Topshop’s effectiveness in terms of their promotions and advertising. In the end, the data to be gathered will be tallied by the researcher and will be encoded in the computer. Frequencies will be computed in percentage and results will be presented through graphs, tables and textual arrangements.
Hansen, Suzy. (2012, November 9). How Zara Grew Into the World’s Largest Fashion Retailer. Retrieved June 24, 2013, from http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all
Strauss, Marina. (2013, May 21). Pushing back Tide of Low-cost Clothing. Theglobeandmail.com. Retrieved June 24, 2013, from http://www.theglobeandmail.com/report-on-business/pushing-back-the-tide-of-low-cost-clothing/article12031476/
Fairhurst, Ann and Bhardwaj, Vertica. (2009, October). Fast Fashion: Response to Changes in the Fashion Industry. Academia.edu. Retrieved June 25, 2013, from http://www.academia.edu/576035/Fast_fashion_response_to_changes_in_the_fashion_industry
At Solution Essays, we are determined to deliver high-quality papers to our clients at a fair price. To ensure this happens effectively, we have developed 5 beneficial guarantees. This guarantees will ensure you enjoy using our website which is secure and easy to use.
Most companies do not offer a money-back guarantee but with Solution Essays, it’s either a quality paper or your money back. Our customers are assured of high-quality papers and thus there are very rare cases of refund requests due to quality concern.Read more
All our papers are written from scratch and according to your specific paper instructions. This minimizes any chance of plagiarism. The papers are also passed through a plagiarism-detecting software thus ruling out any chance of plagiarism.Read more
We offer free revisions in all orders delivered as long as there is no alteration in the initial order instruction. We will revise your paper until you are fully satisfied with the order delivered to you.Read more
All data on our website is stored as per international data protection rules. This ensures that any personal data you share with us is stored safely. We never share your personal data with third parties without your consent.Read more