The Importance of a Strong Company Culture

A strong corporate culture is important to help the organization in acquiring and retaining top-quality employees, promote the company’s brand image to customers, and maintain a strong organization. A strong organization culture has helped organizations such as Google and Walmart to be highly preferred as top employers. Organizations that are well known for their strong corporate culture ensures that they stretch the culture all over their business aspect. An organization culture is an important force that helps shape the attitudes and behaviors of all members of an organization.  

Some of the elements of a strong company culture are trust and integrity and involve promoting trust levels between employees and management. Building a strong culture requires support from management. It is considered important for the employees to be aware that they can get support from their manager. The management of organizations with a strong culture ensures that employees get valued and respected. This helps such an organization to attract top-quality candidates and enhance their retention rate (Kane-Urrabazo, 2006). 

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Another element of a strong company culture is that the people in the organization need to take pride in what they do. This can best be achieved by making the employees understand the values and mission of the company. Employees need to understand the reason why they work in the organization. Understanding the values of an organization is important as it helps in guiding employees and make them enjoy their personal lives. When employees understand the mission of an organization they become engaged in the job and want to offer their input to support the mission and the success of company objectives. This element had been critical to the success of Facebook as the CEO, Mark Zuckerberg attests; that a company should offer the best opportunity to acquire the best people and bring them together, aligned with incentives to get things done. 

The third element of a strong company culture of trust and integrity include encouraging everyone to learn and develop, either individually or collectively. This may be achieved by providing advancement opportunities and allowing chances for empowerment. Empowerment involves the delegation of authority to the employees. This assists in giving the employee greater authority and responsibility to deal with the needs of the customers and offer them a chance or making influential decisions. Such employees understand their roles in helping the organization attain its vision by ensuring that the needs of the customer are taken care of (Khan & Rasli, 2015).


Kane- Urrabazo, C. (2006). Management’s role in shaping organizational culture. Journal of nursing management14(3), 188-194.Khan, M. M., & Rasli, A. M. (2015). Relationship between organization culture, empowerment, and conflict. International Journal of Economics and Financial Issues5(1S), 324-329.

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