SWOT Analysis Jasper Gardens Nursing Home

SWOT

StrengthsJasper Gardens is well recognized in the region as it creates a sustainable and favorable environment, upholds good relationships between employees and residents, and empowers them. Jasper Gardens have maintained a continuous profit margin over the years. The facility attains its revenue from charges from patients.The facility has a renowned culture of expertise, which has led other facilities to refer patients to the facility. This is a source of revenue for the business.Ancillary servicesEquipped with generators that facilitates the facility to run off the grid for approximately 12 days 
WeaknessesOperates at full capacity and thus, lacks empty beds for new patientsLacks rehab services for outpatientsThe current information system  does not apply electronic health recordsPoor human resources services  . 

OpportunitiesThe health facility is built on 65 acres of land that is strategically placed, which provides room for expansion. This land can be used in the future to construct additional buildings to hold more patients. Jasper Hospital has the capacity to expand its facility in the future. Fully implemented EHR illustrating room for technological advancement.Finalist for Quality of Life AwardExpanding rehab services for outpatientThe new interstate will attract residents from the Capital CityEstablish collaborative Medicare-certified inpatient hospiceIntroduce the aspect of telehealth ThreatsThe supervisor for the rehabilitation services should not offer the physical therapy servicesNon-functioning Merit pay 



SWOT Analysis

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This section explores the Jasper Gardens Nursing Home using a SWOT analysis. The acronym SWOT means S-strengths, W-weaknesses, O-opportunities, and T-threats. 

Strengths

One of the strengths of the nursing home is that it is strategically located, as it is adjacent to the newly approved highway, which is nearby medical associates. Jasper has strength in terms of finances where the facility does not only rely on the fee paid by patients but lease on its current land and building. The facility offers a wide range of services including speech therapy (ST) services, recreation therapy, occupational therapy (On, and Physical therapy (PT), which are 100% covered Medicare- and Medicaid.

Weakness

The current information system does not support electronic health records. EHR is one of the technologies in today’s health facilities, as it is fast and efficient. Irrespective of the expansive land for expansion, Jasper operates at full capacity illustrating that the facility fails to meet its patient’s demand. The facility lacks rehabilitation services for outpatients. Although the business is making profits, it has a culture of poorly paying their employees, as well as a lack of motivation for employees. 

Opportunities

One opportunity for Jasper nursing home is that they are likely to be selected as a finalist in the Quality of Life Award after being in the semifinals for the past four years. The construction of the new interstate opens the facility to the Capital City and is likely to attract residents from the City, as it will reduce the cost and distance of Jasper from Capital City. The aspect of EHR in the facility opens the opportunity to apply telehealth and reach out to patients in remote regions. Another opportunity for the facility is establishing the collaborative Medicare-certified inpatient hospice, which will increase its services to the Medicare-eligible population

Threats

The supervisor for the rehabilitation services should not offer physical therapy services. There is a need for demarcation of responsibilities where the aspect of administration should not be combined with the rehabilitation services. The facility relies on SNF to increase its profitability, meaning if SNF fails, the facility will operate under loss. The merit pay approach in the facility is non-operation, an aspect that can demotivate high performing employees and increase turnover rate.

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